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  • Tipex Trading Pte Ltd was incorporated as a grocery distributor to supply house brand items to Econ mini-marts, a franchise chain in Singapore
  • Launched Beautex and created the signature tulip motif
  • Launched proprietary brands Mood and Hibis


  • Set up its own tissue paper converting plant, Tips Industry, in Malaysia
  • Expanded into institutional sales
  • First in Singapore to introduce toilet rolls in a 3-pack combo
  • First in Singapore to introduce 3-ply for box tissues, pocket tissues and toilet rolls
  • Introduced Kitchen towels into its portfolio


  • First in South East Asia to introduce coloured kitchen towels under Beautex brand
  • First in Singapore to introduce 6-pack pocket tissues under the Beautex brand
  • During the SARS period, Tipex introduced a nationwide effort to educate Singaporeans on the importance of maintaining good hygiene; 20,000 Beautex box tissues were placed in taxis
  • Beautex won the Superbrands Award in 2004, 2005, 2006, 2007 and 2009
  • Beautex was featured in the Singapore Book of Records in 2007 as the first in Singapore to launch a complete range of premium and economical 3-ply tissue products
  • In 2009, Beautex became the No. 1 facial tissue brand in Singapore with the biggest market share in terms of sales value according to AC Nielsen
  • Tipex collaborated with Moove Media in the Moove Love Campaign; Tipex printed the widely recognized Moove cows on Beautex Boxes to raise money for the Home Nursing Foundation
  • Tipex organised the first Life is Beautiful Art Competition; a national level drawing competition in support of The Strait Times School Pocket Money Fund

2010 to 2015

  • The company changed its name from Tipex Trading Pte Ltd to Tipex Pte Ltd, along with the Tipex logo to modernise and strengthen the image of the company
  • In 2010, Tipex Pte Ltd took over distribution for Pet Pet and Fitti diapers
  • In 2013, Tipex acquired the licensing rights from Sanrio to use Mr Men and Little Miss (MMLM) characters, created for a series of children's books by Roger Hargreaves in 1971, on its product packaging.
  • Tipex was also appointed as the exclusive distributor of reputable Australian brand – MR CLEAN – Household products in Singapore in 2013.
  • In 2014, Beautex has launched Ichiryu, a premium range of 4-ply products that are highly absorbent and soft.
  • Besides its signature Beautex Life's Beautiful art competition, in 2014 Tipex collaborated with the Rainbow Centre – a charity organisation that helps children with special needs – to launch limited edition Beautex tissue boxes that featured colourful artworks drawn by the children.