Our Heritage

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Tipex Trading Pte Ltd was incorporated as a grocery distributor to supply house brand items to Econ mini-marts, a franchise chain in Singapore
Launched Beautex and created the signature tulip motif
Launched proprietary brands Mood and Hibis

Set up its own tissue paper converting plant, Tips Industry, in Malaysia
Expanded into institutional sales
First in Singapore to introduce toilet rolls in a 3-pack combo
First in Singapore to introduce 3-ply for box tissues, pocket tissues and toilet rolls
Introduced Kitchen towels into its portfolio

First in South East Asia to introduce coloured kitchen towels under Beautex brand
First in Singapore to introduce 6-pack pocket tissues under the Beautex brand
During the SARS period, Tipex introduced a nationwide effort to educate Singaporeans on the importance of maintaining good hygiene; 20,000 Beautex box tissues were placed in taxis
Beautex won the Superbrands Award in 2004, 2005, 2006, 2007 and 2009
Beautex was featured in the Singapore Book of Records in 2007 as the first in Singapore to launch a complete range of premium and economical 3-ply tissue products
In 2009, Beautex became the No. 1 facial tissue brand in Singapore with the biggest market share in terms of sales value according to AC Nielsen
Tipex collaborated with Moove Media in the Moove Love Campaign; Tipex printed the widely recognized Moove cows on Beautex Boxes to raise money for the Home Nursing Foundation
Tipex organised the first Life is Beautiful Art Competition; a national level drawing competition in support of The Strait Times School Pocket Money Fund

The company changed its name from Tipex Trading Pte Ltd to Tipex Pte Ltd, along with the Tipex logo to modernise and strengthen the image of the company
In 2010, Tipex Pte Ltd took over distribution for Pet Pet and Fitti diapers
In 2013, Tipex acquired the licensing rights from Sanrio to use Mr Men and Little Miss (MMLM) characters, created for a series of children's books by Roger Hargreaves in 1971, on its product packaging.
Tipex was also appointed as the exclusive distributor of reputable Australian brand – MR CLEAN – Household products in Singapore in 2013.
In 2014, Beautex has launched Ichiryu, a premium range of 4-ply products that are highly absorbent and soft.
Besides its signature Beautex Life's Beautiful art competition, in 2014 Tipex collaborated with the Rainbow Centre – a charity organisation that helps children with special needs – to launch limited edition Beautex tissue boxes that featured colourful artworks drawn by the children.