Singapore, 2 December 2014 – Beautex launches a LIMITED EDITION Chinese New Year tissue box in beautiful, vibrant red featuring wishes of prosperity (福) to welcome in the Year of the Sheep.
These will go on sale in February and each pack of five boxes will be sold at $5.50 of which 20 cents will be donated to Rainbow Centre – a registered charity catering to children with special needs.
Beautex hopes to raise awareness for the Rainbow Centre through this collaboration and thus aid in their education and training; enabling them to achieve their fullest potential.
Contributing to the good luck vibe and cheer of the season, colourful and lively artworks from two Rainbow Centre students will grace one of the five boxes in the pack.
These packs will be available at all supermarkets, hypermarkets, convenience and general trade outlets island-wide.\
ABOUT RAINBOW CENTRE
Established in 1992, Rainbow Centre runs two Special Education (SPED) schools and two Early Intervention Programme (EIP) centres – catering to children with special needs. The Rainbow Centre is a registered charity with the Registry of Societies and Institutions of a Public Character (IPC) status under the Charities Act.
Imported and distributed by: Tipex Pte Ltd - a subsidiary of Hanwell Holdings Limited.
About Hanwell Holdings Limited
Hanwell Holdings Limited is a leading provider of consumer essentials with numerous subsidiaries under its umbrella. It manufactures, distributes and markets a diverse range of safe and quality consumer products. These include: Topseller, Tipex, Fortune Food Manufacturing, iEcon, SOCMA Trading, Wellmart Management Services and Tat Seng Packaging.
Placing customers' needs and interest at the heart of its business, Hanwell constantly innovates to bring new and better products to the market. While keeping its focus on the consumer essentials business, the company has also leveraged its extensive resources and capabilities to undertake strategic investments in other business segments; primarily healthcare and property development.
Established as Provisions Suppliers Corporation in 1974, the company changed its name to PSC Corporation Ltd in 2003 and underwent a rebranding in 2012 to become Hanwell Holdings Limited.
For more information, please visit www.hanwell.com.sg
About Tipex Pte Ltd
Tipex was established in Singapore in 1984, and is one of the major distributors of consumer tissue paper products in Singapore. It owns local leading tissue paper brand Beautex, and other brands such as Mood, Hibis, Comfy and Parity.
Tipex is a subsidiary of Hanwell Holdings Limited, and is involved in the manufacturing, sales and distribution, brand management and marketing of its proprietary brands, as well as agency brands.
For more information on Tipex, please visit www.tipex.com.sg
About Beautex
Beautex is a leading tissue brand in Singapore’s personal hygiene industry. The Beautex brand has a wide range of tissue products such as box tissues, bathroom tissues, multipurpose towels, pocket tissues, personal care wipes and household care wipes. Beautex was also featured in the Singapore Book of Records for being the first to launch a complete range of premium and economical three-ply tissue products. Beautex is marketed and distributed by Tipex Pte Ltd.